“Stay Foolish” is the theme of our next collab. Together with Hummel we bring out the AFEW X Hummel Marathona “Stay Foolish”. A runner whose colorway was inspired by our early childhood days – “Stay Foolish” that is!

What exactly does “Stay Foolish” mean?

“Stay Foolish” is not only, related to the project a motto, what accompanies us. “Stay Foolish” is a pervasive lifestyle with us at AFEW. We approach our projects seriously but also let our playfulness flow in a little. Find out exactly what we mean by that in the video.

View the AFEW X Hummel Marathona “Stay Foolish” Raffle