Together with Dr. Wefa we will finally release the Afew x Diadora V.7000 “Highly Addictive” next Saturday, of course we don’t want to deprive you of the recap from “The Cure” release in Tokyo and the “#afewaddicted” Challenge.
Afew x Diadora V.7000 “The Cure” – Tokyo Release @ Beams T
Since the epicenter of sneaker addiction is in Tokyo, we brought “The Cure” to where it is needed most. In Harajuku/Tokyo, over 200 “sneaker addicts” gathered in front of the Beams T Store at 10:30 on Saturday morning because they wanted to be cured. 40 lucky raffle winners of the over 200 people were rewarded for their wait and got to call the Afew x Diadora V.7000 “The Cure” their own.
Video by: Hiroyuki Suzuki | Instagram: @yukigraphics
Before “The Cure” release in Tokyo, Dr. Wefa challenged our fans to show us how “sneaker addicted” they are to cure 5 people with “The Cure”. Over 900 entries were sent in via Instagram within 4 days from sneaker addicts all over the world and we were really impressed with the creativity & number of entries. The 5 lucky winners were personally notified by Dr. Wefa and can now consider themselves cured!