Founded in 1923 by Albert Messmer and Michael Ludwig Messmer, hummel has a long tradition as a sportswear manufacturer. Originally a manufacturer of soccer boots, the brand is now mainly known for its handball equipment. But hummel has also established itself in the fashion industry, both with sneakers and clothing. The history of hummel is also reflected in the silhouette of the hummel Powerplay. This low-top tennis silhouette impresses with its flat rubber sole and leather upper.
The collaboration between hummel and Vitamalz can be found in this popular silhouette. In addition to the classic elements, it also convinces with the loving details. The Hummel x Vitamalz Powerplay combines the DNA of both brands and gives the old-school silhouette a new and modern touch.
This classic design of the Powerplay meets Vitamalz inspired details. The upper is made of smooth white leather with beige suede overlays. On the heel, as well as on the classic panels, there is a rainbow typical of the beverage company. On the overlay on the heel, there is also an embroidered “Das Original” lettering. The design of the collaboration is rounded off by a yellow ring pull with flags and lettering.