After successful collaborations of the past few years, we decided to take the next step and build our own sneaker from the ground up. After more than three years of development and 11 trial runs later, we are now proud to release the very first Afew Goods shoe, the Yamasura “Soil” on July 31, 2021.
The development process
We quickly realized that we didn’t want to use an existing silhouette, but rather create the design for the sole and shoe from scratch. Our goal was to create the ultimate runner with the cool look of the 80s and 90s. The Yamasura “Soil” colorway is symbolic of the foundation we laid with our shoe for Afew Goods. For the midsole design, we took inspiration from the Ferrari Testarossa. For the design inspiration of the two-tone outsole, we used our Afew Goods logo.
The Afew Goods Yamasura is manufactured in Portugal by Tofel. After meeting with over 15 different manufacturers, we finally partnered with them because they conveyed the confidence we needed.
The sole is made by ForEver, a company from the north of Portugal, and is made of “Bloom Algae EVA”. By combining normal EVA and the special Bloom Algae material, we can clean 16 liters of water and 10 cubic meters of air with each sole.
Our clean packaging design of the Afew Goods Yamasura speaks for itself. The inside of the box as well as the tissue paper feature the Yamasura sketch pattern. In addition to the shoe itself, the box is also made in Portugal and is 100% recycled paper (FSC).
When we started making our shoe, we wanted to make the most “sustainable” shoe. However, we must honestly admit that we have not yet achieved this goal. In the future, with each new model, we want to get closer to our original goal by using more innovative and sustainable materials.
For the first “Soil” colorway, we used a combination of synthetic (vegan) suede, nubuck, and mesh. The upper is combined with a recycled PU insole and BLOOM Algae EVA midsole. Almost all fabrics are sourced in Europe.
For more information, check out our documentary or visit the Afew Goods blog.