It’s been 10 years since we teamed up with @rolfrainerfootwear to create the first handmade 1-of-1 KOI for Japan-Day 2012. Since the KOI is an important milestone for us, we want to go back to the roots for this special anniversary. Together with Rolf Preusser, who was still Head of Asics Germany Lifestyle in 2012 […]
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A small Capsule Collection that takes us back to our childhood and gives us the feeling of a long summer with friends. Like in the movie “The Sandlot” which has inspired us as children a lot, which we have watched with pleasure again and again. The movie is also about carefree summers, friendships, and the […]
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After successful collaborations of the past few years, we decided to take the next step and build our own sneaker from the ground up. After more than three years of development and 11 trial runs later, we are now proud to release the very first Afew Goods shoe, the Yamasura “Soil” on July 31, 2021. […]
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Last Saturday the first drop of Afew Goods took place at our store. By the end of 2019 we had already distributed small teasers of the collection over and over again via our social media channels. The response there was very positive, which was also reflected in the In Store Release. Hours before the opening, […]
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Two months after the announcement of Afew Goods we are now entering the hot phase. Because the first drop is imminent! Here we want to answer all your questions and give you a short roundup of the last Afew Goods x Masta Ace concert.Which styles will be available for the launch?There will be seven styles […]
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For the launch of our new brand Afew Goods, we are organizing a unique concert in January with the hip-hop legend Masta Ace. For this special event, we will be going to the rotunda of the Tonhalle in Düsseldorf. The tracks of Masta Ace will be accompanied by the Takeover! Ensemble. Two different worlds that […]
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