Do you remember what happened in 2008? We definitely had a lot going on! For example, the start of our sneaker store! At that time still known as “Shoe-You”, we started our adventure into the world of sneakers, independence and into the unknown!

How it all began

Many have known us since day 1, but we have also been joined by many new loyal customers and fans over the course of 10 years. To tell you our story we made a Afew documentary. It’s a multi-part documentary with funny anecdotes, background info and lots of archive footage. You can watch the first episode now – learn why the Biergen Bros came up with the idea to open a sneaker store, why the first sneakers sold smell like paint, and how the Afew collabos came to be.

Enjoy!