OLD ROOTS, NEW FRUIT!

UNITY WITHOUT UNIFORMITY & DIVERSITY WITHOUT FRAGMENTATION

The Jumpman brand has brought back a legendary retro sneaker with the Air Ship SP. The classic design comes in white with grey detailing on the Swoosh and heel reinforcement. Its subtle design perfectly matches the colorful AFRO NOVA brand. We were allowed to gain deeper insights into AFRO NOVA’s creative work and accompanied Laura and Michelle through one of their creative days. A duo that shows commitment and initiative to develop a young and sustainable fashion brand. By designing upcycled fashion, AFRO NOVA is contributing to the future of fashion and design.

AFRO NOVA is proving their greatness! We had the honor to get a glimpse into the creative work of a young and enthusiastic fashion brand. AFRO NOVA is an Afro-European streetwear brand. Since 2017, Laura and Michelle have been creating their accessories and garments with “upcycling”. With an understanding and appreciation of other cultures as their foundation, they seek to push their boundaries and show their potential. The diversity of different cultures must be preserved and appreciated. They combine their African-European identities and unite their respective aesthetics. They also represent unity in diversity. In addition, the two donate: “Our goal is to support and encourage small business owners in various African countries by providing microloans to individuals who want to grow their businesses.”