Afew x Asics “Koi” Campout + Release Recap

Wow Wow Wow… What more can we add. 3 days of campout. People from all over Europe camped out in front of our store for our “Asics x Afew Koi” collabo.

From Bremen to Hamburg, Berlin, Rotterdam and London they were all there. We laughed a lot, drank a lot of beer, ate pizza, new and old friendships came to life. Everyone who was there made it what it was in the end. The biggest campout ever held in Germany.

Also the weather god was on our side except for a few small interruptions. Except for a few drops, all shoes stayed dry. Even the media didn’t let themselves be left behind. From TV interviews to newspaper articles, everything was there. And even when we thought we couldn’t top all this, the good people from Asics came and promptly put an aquarium in the store with an almost looking koi.

When it was finally time on Saturday we got a visit from our good friend the magician Yuta. The campers and also our team could not get out of the amazement. Damn the guy just let cards disappear and suddenly they reappear in his wallet. Even the last unbeliever was convinced in the end.

The release went smoothly and we could not have wished for better. The street food kitchen around Waya Food supplied the hungry crowd. Sandwiches and Miso soup. A better strengthening could not have wished for after 3 days campout.

After 6 hours of release it was over and with a crying but also laughing eye we were allowed to watch our koi. Just nice to see when the boxes were opened and the Afew x Asics were strapped directly to the foot. If you were to line up all the photos taken of our Koi on this day, you would probably be able to circumnavigate the globe. Here, too, we can only thank those who were there. There are simply incredible photos that have made us all proud.

All the invested time, the sweat, the goose bumps and also a little bit of fear has completely paid off. Simply incredible and an event that will always be remembered by all of us thanks to all who were there. Thank you. Team Afew


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