Air Jordan IV “Fire Red” – 2020

He’s back…⁠
Last year the Nike Air Jordan IV „Bred“ celebrated its long awaited return to glory.⁠
To celebrate, we decided to reinterpret one of the most legendary Jordan commercials of all time be creating our own characters Mars Blackmon and Grandpa B.⁠

The equally legendary „Fire Red“ Colorway of the Nike Air Jordan IV will be next up on November 28 and we called upon Grandpa B once again to reinterpret yet another commercial featuring Michael Jordan with a twist.⁠

The Air Jordan 4 has been a revered silhouette since it first hit shelves in February 1989. That OG release featured 4 colorways—including this exact makeup, with a white base overlaid by tones of black and fire red. Now, for the first time since that ‘89 debut, the style is back in its full and original form. Familiar features include vintage Nike Air branding on the heel, as well as a throwback Nike Air hangtag and original packaging.

Enjoy our commercial for the Nike Air Jordan IV „Fire Red“ to get prepared for its drop on November 28. Raffle sign-ups on will be open from now on!⁠