A mountain wear aesthetic, with brands like Nike ACG, Snowpeak, or AndWander, has been gathering momentum in recent years. But without Gramicci, recent trends like “Gorpcore” would probably have a different aesthetic to them or would not even exist today.
The roots of Gramicci trace back to 1974 when young Mike Graham, who launched Gramicci in 1982, joined the legendary Stonemasters. The Stonemasters were a young group of climbers in Yosemite. They were the first people to build a lifestyle around climbing mountains and being outdoors. Gramicci eventually was heavily inspired by the clothing they were wearing at that time. Well-known pieces like the Gramicci G Pants which he launched in 1988 are still around today.
Ever since the 2000s, Gramicci evolved into a streetwear-focused outdoor brand that brings technical fabrics to the forefront. With recent collab partners like Neighborhood, Nanga, and Braindead, Gramicci is gaining more popularity in different subcultures of the streetwear world.
Our latest Gramicci editorial captures the brand’s identity by focusing on being outdoors while still being able to explore the city in the same Outfit.