For the launch of our new brand Afew Goods, we are organizing a unique concert in January with the hip-hop legend Masta Ace. For this special event, we will be going to the rotunda of the Tonhalle in Düsseldorf. The tracks of Masta Ace will be accompanied by the Takeover! Ensemble. Two different worlds that […]
Read more
Our own ramen | AFEW X Takumi
No Ramen, No Life – Ramen is probably one of the most popular dishes in Japan. Anyone who has ever been to Japan knows that you can get such a delicious noodle soup almost everywhere. On the occasion of Japan Day 2019 we have fulfilled a small dream. The AFEW STORE gets its own ramen! […]
Read more
AFEW THE DOCUMENTARY | EPISODE 4 – HEIMAT
“Heimat – Land, Landesteil oder Ort, in dem man [geboren und] aufgewachsen ist oder sich durch ständigen Aufenthalt zu Hause fühlt.” That’s how home is defined in the Duden dictionary. But home is far more than just a place. Home is also a feeling.What brings one closer to the feeling of home than the local […]
Read more
AFEW THE DOCUMENTARY – EPISODE 2
After one, comes two. Part 2 of our Afew documentary is about the story of the Koi. From handmade unique pieces to the current AFEW X BEAMS X ASICSTIGER collaboration.The Story of the KoiDo you guys actually know why we worked with Asics back in the day and not another brand? In this episode you’ll […]
Read more
Afew X Bobbito “Rock Rubber 45s”
Classic meets legend The Nike Air Force 1 is one of the most popular and well-known sneaker models. Especially in the hip-hop world, this sneaker enjoys a cult status. Speaking of hip-hop – as we all know, hip-hop consists of four elements: DJing, MCing, writing and break dancing. And if you look at the beginnings […]
Read more
Afew x Saucony – Goethe Recap
It’s done, the release of the Afew x Saucony “Goethe” was a great success, thanks to you. Actually, it’s a shame that it’s already over again but considering how much work went into the project also a bit of a relief. But enough of the speeches, we rather let the photos speak for themselves. Have […]
Read more
Afew x Diadora V.7000 “Highly Addictive” – Release & Event Recap
Exactly one week after the Toyko release of the Afew x Diadora V.7000 “The Cure”, the release of our “Highly Addictive” collabo finally took place last weekend. Together with Dr. Wefa the replacement drug was distributed to the waiting campers, who were waiting in front of the Afew store since Tuesday. Before the release on […]
Read more
Afew x New Era x Yuta Maruyama “Release & Event” Recap
Damn how did he do that? That was probably the most asked question of the day. What is it about? About Yuta of course. The release of our Capsule Collection with New Era and the wizard Yuta was a huge success. First thing in the morning, the first customers were enchanted by him while they […]
Read more
Afew x Asics “Koi” Campout + Release Recap
Wow Wow Wow… What more can we add. 3 days of campout. People from all over Europe camped out in front of our store for our “Asics x Afew Koi” collabo.From Bremen to Hamburg, Berlin, Rotterdam and London they were all there. We laughed a lot, drank a lot of beer, ate pizza, new and […]
Read more