Here you can find all the articles about ASICS Sportstyle and Onitsuka Tiger. Releases, recaps from our events or just a blog entry about the sneaker brand from Japan.
The first collaboration between Montreal-based studio JJJJound and ASICS has succeeded with the two colorways on the GEL-Kayano 14. JJJound is known for its classic and elegant collaborations and the simple and subtle design has also been adopted on the two GEL-Kayano 14 colorways. The retro silhouette features a 2000s-like aesthetic and combines performance with […]
Read more
During our collaboration with ASICS, we started talking about doing more than just a sneaker collab. As ASICS has ties with the @stark_gegen_depression a German Depression Support, we wanted to contribute to creating more awareness for depression and mental illnesses. While thinking about the concept behind it, we talked to lots of our friends & […]
Read more
Amsterdam Meet @amyphamthi, vintage curator and store owner based in Amsterdam. We captured her, wearing the AFEW x ASICS GEL-LYTE™ III “Beauty Of Imperfection”, taking a stroll through Amsterdam. Amy’s the first in line to give her perspective on the AFEW x ASICS GEL-LYTE™ III “B.O.I.” and what it takes for her to keep a […]
Read more
Following the successful release of the “Red Koi” and the “Orange Koi” comes another new chapter. After the Koi was voted as the best Gel Lyte III ever, we had the opportunity to work on another project with @asics_sportstyle. We could collect 13000€ for children and youth hospice Regenbogenland through the 1-of-1 Gel-Lyte III. In […]
Read more
It all started in 2015 with the Koi. The release has paved a way for us, with which new doors have opened. Now comes the next chapter. AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection CP 1/1” Thanks to you guys and your votes, we had the opportunity to work on another great project with […]
Read more
Tourmaline The OG Gel-Lyte III is part of the colorful “Day Lyte Pack” that stands out with its rainbow-colored details and is released to match the summer and warm days. The new Asics Gel-Lyte III “Day Lyte” adorns the upper with the beautiful color code “Tourmaline”. Tourmalines are minerals that belong to the group of […]
Read more
The Asics Gel-Lyte III is, for many, the best silhouette out there. Some may argue that it is a true game-changer when it comes to fotwear history. Originally released in 1990, far ahead of its time, and created by head-designer Shigeyuki Mitsui, and even though the Japanese giant has been rather quiet on the first […]
Read more
Anima Sana In Corpore Sano – this is what ASICS stands for: a healthy mind in a healthy body. That ethos has been followed for decades, and the GEL-KAYANO TM line debuted in 1993, inspired by stag beetles is, undoubtedly, an all-purpose running shoe that keeps this idea rather vivid. We won’t bother you with […]
Read more
One of the longest awaited collaborations of 2020 is, without a doubt, the Sean Wotherspoon x Atmos x ASICS Sportstyle GEL-LYTE III. First things first: the silhouette is dressed in polychromatic vegan corduroy on the upper, together with its split-tongue feature. Surely this makes them even more quirky, in a good way. The pair will […]
Read more
For the AFEW X BEAMS X ASICSTIGER Gel-Lyte III “Orange Koi” there will be exclusive apparel. So that we do not only photograph the garments on a hanger, we have unceremoniously walked through the Japanese quarter with us in Düsseldorf and have organized a night photo shoot. You can see the results in the gallery. […]
Read more